What’s Coming to Eastfield Crossing in Selma, NC? Everything You Need to Know

A Game Changer for Selma: Welcome to Eastfield Crossing

In 1873, the charming train town of Selma, North Carolina was born. Known for its antique shops and rich history, the town has long been a hidden gem in Johnston County. In the late 1950s, Selma experienced its first real wave of growth with the development of I-95 — a vital artery connecting the East Coast.

Today, Selma is on the cusp of its biggest transformation yet. With the launch of Eastfield Crossing, a 400-acre master-planned development, the town is evolving from a historic destination into a modern hub of shopping, dining, business, and community living. Located at the intersection of I-95 and the future I-42 (Highway 70), Eastfield Crossing is attracting national attention—and for good reason.

Confirmed Retailers and Restaurants You’ll Love

Fall of 2024 marked a turning point for the town. The first wave of retail openings at Eastfield Crossing introduced Academy Sports, Hobby Lobby, Old Navy, Marshalls, Ulta, Ross, Five Below, and Burlington—offering residents a convenient and exciting mix of shopping options just minutes from home.

Recently, AdVenture Development confirmed that BJ’s Wholesale Club will also join the lineup, though its opening date has yet to be announced. One of the most highly anticipated additions is Target, set to open in spring 2026, cementing Eastfield Crossing as a major retail destination in Eastern North Carolina.

And it’s not just retail. The center will also include popular restaurants such as Chick-fil-A, Starbucks, Panda Express, and a national full-service restaurant still to be revealed. Local speculation is buzzing—residents are eager to find out which chain will take the spotlight and further elevate the area’s appeal.

Coming Soon: What’s Opening Next

Eastfield Crossing is more than just a shopping center—it’s a smart mixed-use development designed to support Selma’s long-term growth. The broader vision includes:

• A Farmers Market

• Springhill Suites Hotel 

• Residential neighborhoods, including 280 single-family homes and 350 multifamily units

• A 1.5 million sq. ft. business park for industry, research, and development

Construction is moving quickly, and Eastfield’s momentum is just getting started. With Phase I retail now open as of fall 2024, the next few years will bring even more exciting additions.

How Eastfield is Shaping Jobs, Growth, and Local Living

Johnston County is already the fastest-growing county in North Carolina, and Eastfield Crossing is set to accelerate that momentum. According to recent data, the county’s population is projected to reach nearly 250,000 residents by 2026, driven in part by the jobs and opportunities this development brings.

Eastfield is strategically positioned along I-95, a corridor that serves over 110 million people annually. With over 7 million visitors per year passing through the region, Eastfield has the potential to become both a local favorite and a regional destination—fueling economic growth, supporting local small businesses, and adding new career opportunities across retail, hospitality, and industrial sectors.

Why Eastfield Crossing Matters to Homebuyers

For homebuyers, Eastfield Crossing represents more than just convenience—it signals a lifestyle upgrade and long-term value. With brand-new shopping, dining, hospitality, and job opportunities unfolding, this development is reshaping Selma into one of Johnston County’s most exciting places to live.

Even better? Several new construction communities are already available just minutes from Eastfield:

• Emily Gardens – Located in the heart of downtown Pine Level, this neighborhood blends small-town charm with easy access to local favorites like Hinnant Family Vineyards and the Carolina Premium Outlets.

• Avery Landing – Ideal for buyers seeking modern homes in a peaceful setting, Avery Landing offers space, comfort, and close proximity to Selma’s expanding amenities.

• Lucas Park – A family-friendly community nestled in the Brogden area and within the Princeton school district, Lucas Park provides a perfect balance of convenience and quality living.

Whether you’re a first-time buyer, a growing family, or relocating to the Triangle East region, these communities offer move-in ready homes near everything Eastfield Crossing has to offer—retail, restaurants, employment, and easy access to I-95 and I-42.

Stay in the Know + Let’s Talk Real Estate

Don’t miss the next big announcement from Eastfield Crossing—follow What’s Happening in Eastern Johnston County on Facebook for real-time updates, local news, and sneak peeks at what’s coming next.

Ready to explore homes near Eastfield or want expert advice on buying in this fast-growing area? Call the Tammy Register Team at 984-343-2222 to speak with a local real estate expert who knows the market, the neighborhoods, and the opportunity.

We’re here to help you find not just a house—but the right community, the right lifestyle, and the perfect place to call home.